In the summer of 2016, Goodwiller started shipping their Promilless product to the supermarkets in North Finland. So far, the feedback from the customers has been overwhelming and happy: people do appreciate easy to use solutions that make their daily lives hassle-free. For instance, the summer’s music festivals and cottage weekends are much more fun when one doesn’t have to carry along cumbersome alcohol detectors, which require maintenance and upkeep.
The actual sales started after the product launch at the Prinse’16 event in June. So far the sales have been more like in a trial mode i.e. collecting feedback both from the consumers and shopkeepers to make sure that while the test works perfectly also the logistics comply. Promilless can also be bought from the company webstore, thus making the product easily accessible to anyone interested.
After the initial sales in Finland, the aim is to take the product also abroad. The current blood alcohol level being measured matches very well with the European standards, hence helping the distribution also in the Nordic Countries. Naturally, the test portfolio will be growing as the company grows.